What is Instagram marketing?
Instagram marketing is a social media marketing tool used to promote customer engagement with your product or service by using Instagram. Instagram is the second-largest social media platform on the internet today, second to Facebook. The medium is associated with brands for online promotion with the help of influencers, advertisements, and collaborations.
Today, there are over 1 billion Instagram users around the world. With such a highly dense marketplace, businesses have opted for the opportunity to establish robust marketing techniques and build a name for their company.
Do SMEs also need Instagram marketing?
Instagram is the perfect place for showing online products and services to a mass audience. It has become a trend for Gen Z and millennials, targeting the most integral market segment. Small and medium enterprises can leverage such social media tools and introduce their products to Instagram users. Furthermore, this medium is free of cost, which helps in push-starting the business to the general audience.
If you are a small organization, Instagram marketing can give you the wings to skyrocket your business entity into the competitive world by creating your community.